In 1968 one of the students in my chemistry class brought me a copy of the WHOLE EARTH CATALOG. I loved it. In those days this catalog was the latest word in environmental wisdom and know-how. The cover featured the new NASA photo of the whole earth as first seen from space. In those heady days of 1968 we were also singing a folk-song that came out the same year.
“Those were the days, my friend
We thought they’d never end
We’d sing and dance forever and a day
We’d live the life we choose
We’d fight and never lose
For we were young and sure to have our way”
It was the year of the hippie and even those of us who never joined a commune, never wore beads or shod ourselves in sandals, did share some of the mischief, silliness and fun. Inside the catalog there were articles, quotes and ads (with addresses and prices) for thousands of do-it-yourself recipes and gadgets (Swiss Army knives and geodesic domes were some of my favorites) that would lighten the human load on the earth and give “access to tools” that would help make life better and more earth-friendly!
The man behind the catalog was a quirky genius named Stewart Brand. He peppered the pages with great quotes from people like Buckminster Fuller, Henry David Thoreau, Lewis Mumford, E. F. Schumacher (“Small is Beautiful”) and himself. It was in its way an early print version of the World Wide Web and Google.
“We are as gods” Brand claimed in the first Whole Earth Catalog. “And we might as well get good at it.”
Unlike some later environmentalists Brand was very pro-technology. In fact people like Steve Jobs, founder of Apple, were early supporters who later went on to invent the personal computer industry. Brand himself had another warning I liked at the time and one that seems especially appropriate today. “A blanket rejection of technology is trapping people in an alternate lifestyle of shabby creativity.”
Brand distanced himself from the New Left which was also rising in fame and power in the late 60s and early 70s. He wrote later “at a time when the New Left was calling for grass-roots political power Whole Earth eschewed politics and pushed grassroots direct power—tools and skills. At a time when New Age hippies were deploring the intellectual world of arid abstractions, Whole Earth pushed science, intellectual endeavor, and new technology as well as old. As a result, when the most empowering tool of the century came along—personal computers (resisted by the New Left and despised by the New Age)—Whole Earth was in the thick of the development from the beginning.”
In those days I was also a big fan of a man featured often in the Whole Earth Catalog, Buckminster Fuller. I was fortunate enough to meet Bucky in Chicago in the early 70s and get invited to his summer home on an island off the coast of Maine. With my two sons we spent a week with him and his wife along with a few other friends. The home and island had no electricity so a friend of mine brought along a small generator to power a slide projector for an evening entertainment. The featured presentation one evening was my recently completed first audiovisual production SPACESHIP EARTH. Bucky, of course, recognized that it was based in part on his vision. He was very appreciative and I was ecstatic. It was a memorable way to launch my new mid-life career as an educational media producer.
After reading and praising my just published book of poetry, A LITTLE WHILE AWARE (also featured as Part 6 in SPACESHIP EARTH); Bucky gave me a copy of a poem that I think he wrote that same week. His poem has the best definition of “environment” I have yet seen.
“Environment to each must be
All that is, that isn’t me.
Universe in turn will be
All that isn’t me–and me.”
I still think often of other Bucky quotes. “I live on Earth at present, and I don’t know what I am. I know that I am not a category. I am not a thing — a noun. I seem to be a verb, an evolutionary process – an integral function of the universe.”
Fuller also started something he called the “World Game.” His idea had always been to “do more with less” and the goal of the World Game was “to make the world work for 100% of humanity in the shortest possible time through spontaneous cooperation without ecological damage or disadvantage to anyone.” Too bad he is not with us anymore. We could use his wisdom on getting this done right.
Stewart Brand is still with us and still writing and working to help us learn how to be good gods. Today he has not lost his enthusiasm for the environment, nor for technology. Recently he came out strongly for reviving nuclear power and for using more genetic engineering, both technologies being in his opinion essential tools for helping to slow global warming and “making the world work for 100% of humanity.”
Brand today is advocating a science-based “whole Earth discipline” to tackle the global problem of climate change. He calls it “ecopragmatism.” He rejects the Luddite attitudes of many leaders and rank and file fellow travelers in the very environmentalist movement he helped to create and inspire. Their opposition to “factory” foods, genetic engineering and nuclear power, Brand says, is anti-science, anti-intellectual and counter-productive, especially to the most serious environmental challenge of our life-time, climate change. He goes further and doesn’t mince words when he says to environmentalists today “you’re harmful.”
Bill Stonebarger, Hawkhill Owner/President
P.S. My first production was inspired by Buckminster Fuller and called (in a title made popular by Fuller) SPACEHIP EARTH. It has been revised and released in live-action video form that is still available on our web site, www.hawkhill.com. Please also check out NUCLEAR POWER, GENETIC ENGINEERING and RESOURCES, POPULATIONS AND CLIMATE CHANGE for up-to-date information on powerful technologies that are “ecopragmatic.”
P.P.S. The big 2010 sale will end on June 1. Please take the opportunity now to stock up with top-of-the-line VHS videos and DVD programs at huge discounts. 90% for the videos, 70% for the DVDs. Your students will appreciate it next fall and you won’t be sorry. I guarantee it. Go to our web site: www.hawhill.com for further information and to place your order.